Pure Light Crème Lightener’s mild and gentle formula is enriched with pure coconut oil to create a rich, creamy, super-nurturing mixture.

It’s ideal for both on and off-the-scalp lightening and special, heat-enhanced processing. In fact, it’s the only approved lightener to be used with The Blonde Wand.

The consistency of the Pure Light Crème Lightener doesn’t drip or swell and because of the ultra-nourishing ingredients, there’s no need for lightener additives. When used alone, Pure Light Crème Lightener lifts up to five levels, and up to seven with The Blonde Wand. Sensitive clients will love the gentle formula and colorists will love how versatile and effective it is.